How to Determine if Your Copywriter is Good
If you'd like to earn money online, you're going to have to have a web site. That website must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to write the text for your website. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, though, not every copywriter is as good as the next copywriter. Some have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be a cinch. Here is how you will be able to tell them apart.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Observe the copy on their website too. If it is riddled with mistakes this is a terrible sign.
How well do you respond to the copy webpage on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the site copy cause an emotional response as you go over it? Does it help you feel affection for the copywriter? Does the copy make you want to keep reading and discover more about the copywriter? Does the website copy make you want to jump to hire them right away? Does it make you want to run for the hills? Does website copy make you mad? These are all very crucial responses and they require your attention.
Perform your background research on the writer. Seek reviews on impartial sites and online discussion boards. It's unlikely that you will find any bad reviews on the writer's own web site. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to give you a couple of references. Be sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
See to it that you spend some time reading through the samples provided by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.